Deans Art Pantone Colour of the Year 2023 Viva Magenta

Author: Pia M  Date Posted:30 December 2022 

Pantone Colour of the Year 2023 Viva Magenta

"This year’s Color of The Year is powerful and empowering. It is an animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundless shade that is manifesting as a stand-out statement. PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive of all."

Pantone has announced their colour for 2023 and it's looking bright! 


Deans Art loves a bright magenta hue (our logo used to be Rhodamine Pink!) so we've put together some of our favourite Viva Magenta inspired products and shades below. 


Magenta colours are very versatile and a great addition to an artists palette. They be mixed with blues and yellows to create beautiful skin tones. Or washed down with water or solvent and applied to canvas to create a background for painting.  When dabbed onto a surface straight from the tube Magenta creates a bright and striking focal point. 

Magenta tones can be found in almost every art material, from paints to inks to pencils and more.

Deans Art recommends these colours and products if you're looking to try a bright Magenta tone in your artwork: 

Let us know what your favourite magenta shade is and how you like to use it in the comments below! 

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